I enjoy working closely with clients in a collaborative way, developing clear concepts that guide the creative direction of surfaces with precision.
Thoughtful Process
A thoughtful process underpins every stage of my work. Each step is considered, from initial research and concept development to material choices and final execution. This approach ensures that the projects are grounded, coherent with the needs of both client and space.
Francesca Müller
– a name that combines two cultures and opposites. The creativity from her Italian and the order from her German side. She speaks both languages fluently.
Francesca’s material-focused studio, based in Amsterdam, offers a distinct advisory perspective in developing unique surfaces for both soft and hard finishes: from carpets and wallpapers to textiles and ceramic tiles. Her work is guided by a deep understanding of each material’s possibilities and constraints, paired with a commitment to storytelling that draws on the contrasts and dualities found in everyday life.
The work is all about…
Research
Narrative
Realisation
01BRIEFING
02IN-DEPTH RESEARCH
03CONCEPT
04NARRATIVE
05Design Creation
06Realisation
… the design process
This process begins with a briefing, sometimes developed further through a workshop, followed by a thorough research that grounds the direction. From there, a concept takes shape and grows into a compelling narrative. The design phase brings the ideas to life, and the work concludes with careful refinement to ensure coherence.
Work journey
A journey in textile and surface design shaped by international collaborations, material expertise and a structured way of working.
2011
Working in India with Mulberry Silks Limited, a weaving mill supplying the high-end European market, she deepened her affinity for jacquard and embroidery. There, she immersed herself in colour and pattern, creating fabrics for French, Italian and German clients presented at Heimtextil in Frankfurt & Deco Off in Paris.
2018
Supporting Studio Felix Diener for the Heimtextil Trend Forum, carrying out an in-depth trend research, sample development and storytelling. The work focused on textiles for interior textile applications.
2019
Working for Marcel Wanders in Amsterdam, with clients including Moooi,
Fendi Casa, Kimpton BEM Budapest and the VIP Lounge at Schiphol, she led surface design across the graphic, product and interior departments.
2021
Since completing the Sustainability Business Management course at the University of Cambridge, she has deepened her understanding of how businesses can operate responsibly within the limits of a finite planet, creating long-term value for both shareholders and society.
2022
Beginning her collaboration with Controvento, a design collective grounded in true collaborative practice, she contributed to shared projects including Diesel Living.
2024
The showcase Artisan Intelligence, which debuted during Fuori Salone 2024 at Masterly, The Dutch in Milano, and has since been exhibited in various shows and featured in magazines, was guided by her work as a textile engineer using AI as an inspirational tool.
2025
Since 2022, she has worked with V&B Fliesen GmbH and Vitra Karo Tiles as Senior Designer between Amsterdam and Istanbul. The collection she contributed to, TRI.ART, received the German Design Award for its architectural relevance and innovative strength.
